Marketing is about understanding people, identifying customers and developing whole ecosystems of use. Here's why marketing is still important to organisations.
Marketing automation is a way of using digital technology to take laborious, monotonous marketing processes away from humans for greater business outcomes.
Building a strong brand can build sales, drive demand, motivate staff and reassure financial markets. Here’s how some of the strongest brands in the country do it.
We’ve compiled a guide that is relatively simple to implement but can make a huge difference to your customers’ experience.
Digital technology affects just about every aspect of our lives, and the role of a digital marketer is the role of every marketer.
With in-depth case studies and analysis of customer behaviours, discover how studying marketing online enables you to get ahead in your career.
The Australian marketing workforce is forecast to see sound growth over the next five years, says the recent Deloitte Access Economics report.
A masters degree can transform your career and help you get where you want to go. Studying online is a good way to achieve this without sacrificing your job - plan your study around your professional and personal life.
The marketer’s role in business operations is diversifying, strong employment predicted over the next five years. We’ve identified three key trends for marketing and the only way to keep up.
The rise of digital marketing has seen growth in the number of programs available to make it simpler. Discover our top picks for mapping website traffic, assisting with content creation and more.