The importance of marketing in successful organisations
Marketing is about understanding people, identifying customers and developing whole ecosystems of use. Here's why marketing is still important to organisations.
How marketing automation can improve your results
Marketing automation is a way of using digital technology to take laborious, monotonous marketing processes away from humans for greater business outcomes.
What does it take to build a strong brand?
Building a strong brand can build sales, drive demand, motivate staff and reassure financial markets. Here’s how some of the strongest brands in the country do it.
Three tips for finetuning your customer experience
We’ve compiled a guide that is relatively simple to implement but can make a huge difference to your customers’ experience.
Should the job title ‘Digital Marketer’ still exist?
Digital technology affects just about every aspect of our lives, and the role of a digital marketer is the role of every marketer.
Why study Business and Network Marketing?
With in-depth case studies and analysis of customer behaviours, discover how studying marketing online enables you to get ahead in your career.
Deloitte report predicts marketing growth and opportunities
The Australian marketing workforce is forecast to see sound growth over the next five years, says the recent Deloitte Access Economics report.
Online study with RMIT: a student’s experience
A masters degree can transform your career and help you get where you want to go. Studying online is a good way to achieve this without sacrificing your job - plan your study around your professional and personal life.
The diversification of marketing and the need to skill up
The marketer’s role in business operations is diversifying, strong employment predicted over the next five years. We’ve identified three key trends for marketing and the only way to keep up.
New year, new direction: our top digital marketing tools for 2018
The rise of digital marketing has seen growth in the number of programs available to make it simpler. Discover our top picks for mapping website traffic, assisting with content creation and more.