Why study RMIT Online’s Graduate Certificate in Digital Marketing Leadership?

Know how to lead digital transformation in marketing

Gain confidence as you devise and lead digital and technology transformation in marketing to best deliver on an organisation’s marketing objectives.

First-to-market program for an in-demand skillset

Be certified by the only qualification to help you upskill in digital transformation in marketing, giving you a competitive edge in the job market.

Accelerated and immediately applicable

Learn immediately applicable skills to solve problems and lead digital transformation in marketing, now and in the future. 

Know how to transform marketing for the future

If you’re a marketer, you’ll know that your work landscape is changing quickly. With a constant barrage of apps, technologies and tools, as well as changing consumer demands, it can be overwhelming to know how to implement a comprehensive marketing plan for the future.

Created in collaboration with industry partners and academics, RMIT Online’s Graduate Certificate in Digital Marketing Leadership is designed to prepare experienced marketers to lead digital transformation in marketing. 

With RMIT Online, you will gain skills to lead the way and transform the marketing function in your organisation. You will learn how to select marketing technology, connect data systems and implement strategic partnerships - all so you can drive greater value through customer-first marketing strategies. 

Step up with confidence and lead your organisation towards multi-moment digital marketing maturity.

Co-designed with R/GA, a leading innovation and marketing agency that helps brands grow by enabling them to change.

Quick facts
Quick facts

(7 weeks each)

8 months intensive,

Jan, Mar, May, July, Aug, Oct

$3,720 per course, FEE-HELP available*

Program code: GC183KP20

^Number of courses and duration to be comprised depends on prior degree. Please see Entry Requirements or contact us for further details.

*Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

What you will study

The RMIT Online Graduate Certificate in Digital Marketing Leadership program is comprised of four core courses.

Get more information about what you will learn in each of these courses.

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Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 


Academic requirements
Entrance requirements for international applications
Additional information 


Prospective students will need to have:

  • An Australian Bachelor degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution and two years full-time experience working in a marketing role.
  • No qualification with five years of full-time experience working in a marketing role.

All applicants will be required to submit a curriculum vitae (CV).

Not sure? Talk to us 

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English language tests, please see the English language requirements and equivalency information.

Not sure? Talk to us 

Australian Student Visas 

RMIT Online’s Graduate Certificate of Digital Marketing Leadership does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

For more details on RMIT's on-campus programs visit rmit.edu.au.