Why RMIT Online?
Program Overview
What you will study
Pathways
Entry requirements
Why study the RMIT Online Master of Marketing?

Stay relevant despite change

You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.

Choose your marketing path

Benefit from the opportunity to select courses that align with your career goals.

Gain the latest skills sooner

Gain capabilities that you can apply immediately and make an immediate marketing impact.

Develop skills to stay relevant into the future

Designed for current and future marketing managers, RMIT Online’s Master of Marketing will equip you with the skills that marketing leaders need to succeed in contemporary business.

Rapid changes in technology and communication are redefining marketing. In this program, you’ll deepen your knowledge of fundamental marketing principles and how to apply them today to solve business problems and drive results.

You’ll also enhance your strategic skills and ability to argue marketing effectiveness from a business perspective. 

The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and will keep you relevant into the future.

Start making strides in your career with RMIT Online’s Master of Marketing.

 

Quick facts
Quick facts
12
Courses*
(7 weeks each)
Subject to eligibility
2 years part-time*
Subject to eligibility
Jan, Mar, May, July, Aug, Oct
$3,960 per course, FEE-HELP available**

Program code: MC197KPX16

*If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters. Please see Entry Requirements or contact us for further details.

**Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

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What you will study

The RMIT Online Master of Marketing program consists of: 

• 5 core courses + 7 electives (12 course masters).
• 5 core courses + 11 electives (16 course masters).

 
Part A: Undertake these four units
  • Marketing Management
  • Consumer Behaviour
  • Marketing Communication Strategy
  • Marketing Research
 
Part B​: Choose any five of the following
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy
 
Part C: Marketing Capstone
  • Strategic Marketing
 
Part D: Select and complete two (2) courses from the approved list of RMIT Online Postgraduate Electives. (please speak directly with your advisor).
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy

Number of courses and duration to be comprised depends on prior qualification. Please see Entry Requirements or contact us for further details.

Get more information about what you will learn in each of these courses.

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Flexible entry and exit points

Our Master of Marketing program encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements).

Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances.

Enquire now

*If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters. See entry requirements for more details.

Graduate Certificate

4 Courses

or continue studying

Masters (12 courses)*

+8 Courses

with advanced standing

Upcoming intakes

JAN

INTAKE

MAR

INTAKE

MAY

INTAKE

JULY

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AUG

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OCT

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Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 

 

Academic requirements
English language requirements
Recognition of Prior Learning

 

12 course Master of Marketing 

  • An Australian bachelor degree or equivalent in a business or related discipline from a recognised tertiary institution*.

OR

  • An Australian bachelors degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years relevant work experience.

OR

  • The RMIT Graduate Certificate in Marketing**.

 

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. Speak to our Enrolment Advisors to find out more.

If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters.

 

16 course Master of Marketing

  • An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution.

*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
**Upon successful completion of the graduate certificate, you will have the opportunity to progress to the masters degree. 

 

Not sure? Talk to us 

 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.

Australian Student Visas

RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs, visit rmit.edu.au.

Not sure? Talk to us 

Recognition of Prior Learning

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Speak to our Enrolment Advisors to find out more.