2 years intensive part-time
$3720 per course, FEE-HELP available
Study Periods
Jan, Mar, May, July, Sept, Oct

Program introduction

Designed for current and future managers, RMIT Online’s Master of Marketing helps you understand why business challenges need marketing, and how marketing tools can be leveraged to solve business issues.

The rapid changes in technology, and how people communicate, is redefining marketing. The skills and knowledge you’ll gain in this course will ensure you remain relevant throughout your marketing career.

The online Master of Marketing helps you develop the soft skills demanded of a leader in contemporary business. You’ll also gain strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns. You will be able to argue marketing effectiveness from a long-term, proactive perspective.

Start making strides in your career. The practical skills and latest concepts you learn from renowned industry experts can be applied to your current role immediately with our online marketing masters degree.

See the role of marketing in ways you can’t imagine. Apply today.

Hear from one of our students

Zofia Deschepper, RMIT Master of Marketing student, shares how the program has benefitted her career.

What you will study

Don’t put your career on hold

The RMIT Online Master of Marketing gives you exactly the same qualification you’d gain if you studied on-campus, but helps you gain this vital qualification faster than traditional learning options. The online marketing masters degree program has six intakes per year, so you can time your study to match the ebbs and flows of your current job.

The program has been designed specifically for online learning. The course focuses on one subject at a time, to let you focus on, and master, the material. You also have access to a rich and varied social learning community and discussion groups where you can network, share ideas and solve problems relating to your studies.

Gain expertise immediately. The principles and skills you learn can easily be applied to your current role.

The program is also available on-campus.

Study while you work and graduate in two years

Our online intensive-learning model offers a fast way to get your Master of Marketing while still working full-time.

Professional recognition and accreditation

The RMIT online Master of Marketing is accredited by the Australian Marketing Institute (AMI). Students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

No on-campus obligations

The Master of Marketing delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered direct to you, wherever you are. Assessments are conducted and delivered online.

Personal support for better outcomes

The faster you can graduate, the sooner so you can take advantage of greater career opportunities. Our online learning environment ensures you get the support you need, when you need it, to make that possible.

You’ll have a study concierge. They are someone who can guide you when you need it, keep you motivated, and will get you the resources, tools and information you need so you can spend your study time studying.

The course has been purpose designed by education and marketing experts to make the most of the benefits of an online learning platform. The content is fresh and engaging. You’ll be able to easily collaborate with peers, join discussion groups and compare experiences – to help your study and build a larger network.

Master of Marketing Program details


2019 tuition fees are $3720 per 12 credit point course, totalling $44,640 for 12 courses.
See our fees page for information. Fees apply to 2019 only. Fees are adjusted on an annual basis and these fees should only be used as a guide.

Program duration

12 courses | 2 years intensive part-time
Each course is seven weeks in duration

Program intakes

Six intakes, annually (January, March, May, July, September and October)


Our Master of Marketing includes subjects that make up our Graduate Certificate. If you do need to leave the program early, you can still earn a postgraduate qualification by successfully completing specified courses. 
The Graduate Certificate is also a pathway to the Master degree for some students.

Entry requirements

Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or
Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years relevant management work experience; or
RMIT Graduate Certificate in Marketing.

English language

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information visit the English language requirements and equivalency information.

Australian Student Visas

RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs visit  rmit.edu.au.



Flexible entry and exit points

Our Master of Marketing encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the Masters for some students (see entry requirements).


A critical part of delivering high-level coursework online is providing students with a consistent approach to assessment. Students are assessed on how well each of their course learning outcomes are met, in alignment with the overall program learning outcomes.

Course assessments will occur across a seven-week teaching period and are designed to progressively build in weight over time, with each linking back and building on the last.

Examples of common assessments may include group and individual tasks, such as:

  • Quizzes;
  • Case studies;
  • Research reports;
  • Presentations;
  • Contribution to online discussion; and
  • Collaboration on set tasks or projects.

As many of our students are working full-time and have professional commitments during the week, course assessments are usually due on Sunday, allowing optimum time over the weekend to finesse for submission.

Rich feedback will be provided to students throughout the teaching period via online forums on practical exercises and by individual consultation.

Industry connections

Advisory boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.

Industry experts deliver interactive online content and webinars to expose you to current industry developments in marketing.


Career outlook

Employment for advertising and marketing professionals is expected to grow by 15.5%, or more than 8500 new jobs, over the next five years according to the Australian Government. Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry.

This online marketing masters degree program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:

  • obtain promotion to a more senior position
  • be more effective in a marketing role
  • contribute more to specific marketing activities

Career destinations include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • integrated marketing communication management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation