Why RMIT Online?
Program Overview
What you will study
Pathways
Entry requirements
Why study the RMIT Online Master of Marketing?

Stay relevant despite change

You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.

Choose your marketing path

Benefit from the opportunity to select courses that align with your career goals.

Gain the latest skills sooner

Gain capabilities that you can apply immediately and make an immediate marketing impact.

Develop skills to stay relevant into the future

Designed for current and future marketing managers, RMIT Online’s Master of Marketing will equip you with the skills that marketing leaders need to succeed in contemporary business.

Rapid changes in technology and communication are redefining marketing. In this program, you’ll deepen your knowledge of fundamental marketing principles and how to apply them today to solve business problems and drive results.

You’ll also enhance your strategic skills and ability to argue marketing effectiveness from a business perspective. 

The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and will keep you relevant into the future.

Start making strides in your career with RMIT Online’s Master of Marketing.

 

Quick facts
Quick facts
12
Courses
(7 weeks each)
2 years intensive,
part-time
Jan, Mar, May, July, Aug, Oct
$3,720 per course, FEE-HELP available*

Program code: MC197KPX16

*Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

Download a brochure

What you will study

The RMIT Online Master of Marketing program is comprised of 12 core courses. 

 
Part A: Undertake these four units
  • Marketing Management
  • Consumer Behaviour
  • Marketing Communication Strategy
  • Marketing Research
 
Part B​: Choose any five of the following
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Brand Strategy
  • Social Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
 
Part C: Marketing Capstone
  • Strategic Marketing

Get more information about what you will learn in each of these courses.

Download a brochure

 

 
Part D: Choose any two of the following
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Brand Strategy
  • Social Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • or any approved electives from another program (please speak directly with your advisor)

Students looking at undertaking the Graduate Certificate in Marketing undertake the four Part A courses. 

Flexible entry and exit points

Our Master of Marketing program encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements).

Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances.

Enquire now

Graduate Certificate

4 Courses

or continue studying

Masters degree

+8 Courses

Upcoming intakes

JAN

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MAR

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MAY

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JULY

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OCT

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Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 

 

Academic requirements
English language requirements
Additional information 

 

  • Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or
  • Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years' relevant management work experience; or
  • RMIT Graduate Certificate in Marketing.

Not sure? Talk to us 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.

Not sure? Talk to us 

Australian Student Visas 

RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs visit rmit.edu.au.