Social media is a part of everyday life, yet many companies don’t give it enough thought when it comes to the role it plays for their brand and customer service.
Marketing is an ever-changing game, with firms keen to up the ante and continue to find the most efficient and effective means to communicate with consumers. We’ve gathered our top marketing trends that are set to dominate in 2017.
Where once direct marketing strategies such as billboards, flyers and television advertisements were king, cultivating a broad online presence is now key. A straightforward marketing campaign is no longer enough.
As digital consumption patterns change, so does the need for the digital marketer to be on the front foot. When treated correctly, email marketing campaigns can be a conversation, not one-way dialogue and in that regard, far more powerful.
The 2016 Best Global Brands rankings have been released and as expected, there are some obvious big names featured on the Top 100 list. We uncover the top five growth brands of 2016.
Watch Associate Professor Stavros speak in depth about the marketing program, its benefits and why you'd study an RMIT University’s online intensive postgraduate program.
According to a recent Forbes Insights report , 60 per cent of brand and agency executives reported a significant change in their roles and responsibilities over the last two years. One of the driving factors? The role that technology plays in driving and achieving marketing strategy. It’s becoming clearer that to
Since its introduction into the market, ALDI has grown immensely. But how exactly has this company rocked the Australian duopoly?
Marketing can have a significant impact on how political candidates and parties are perceived, thanks to the influence of digital media and the way people now consume information.
Businesses hoping to appeal to a modern consumer must try to engage in online marketing strategies. No matter what your product, discover ways to increase your online presence with these simple steps.