8 months intensive part-time
$3720 per course, FEE-HELP available
Study Periods
Jan, Mar, May, July, Sept, Oct

Program introduction

Understand how marketing adds value for business. Learn the key principles needed to develop effective marketing strategies and tactics. Improve your management skills. Understand how marketing supports business and how you can add value to other business and management functions. 

The RMIT Online Graduate Certificate in Marketing will give you strong foundations in marketing management, clear insights into consumer behaviour, teach you how to create research programs and interpret research results, and allow you to develop effective marketing strategies. It’s also the perfect tool for entrepreneurs who need to be across business marketing to start up a new venture. 

Our Graduate Certificate in Marketing is available 100% online. It can be completed in 8 months, part-time. And it provides an excellent pathway to the Master of Marketing.  

What you will study

Advance your marketing career, faster

RMIT Online has an intensive learning model, which lets you finish your Graduate Certificate in Marketing in just eight months. 

The course offers six, seven-week study periods per year. Each study period focuses on one subject at a time helping you learn, grasp and apply each new concept before beginning the next.  

Study where you want, when you want

With our innovative and interactive online learning environment you can access lessons from anywhere there’s an internet connection. There are no weekend intensives and no set classroom schedules. All lecture material and content is delivered directly to you, wherever you are.   

You’ll see the benefits straight away

RMIT’s work-connected learning means you don’t have to finish your program to start applying your new skills and knowledge. You can apply what you learn as soon as you learn it.   

The program is also available on-campus.

Learn from the world’s best

You’ll learn from globally-recognised experts who will help you see the role of marketing in new and unimagined ways. Our online courses give you a breadth of contemporary knowledge and let you focus on the specific subjects you need to keep your career moving.  

Professional recognition and accreditation

The RMIT online Graduate Certificate in Marketing is an AMI Accredited Course. Students and graduates may be eligible for student membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

No on-campus obligations

While you will have online assessments, RMIT delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered directly to you, wherever you are. 

An interactive and supportive way to learn

Studying online doesn’t have to be a lonely endeavour. Thanks to our online learning platform, you’ll interact and engage with our expert staff and your fellow classmates from a range of industries, effectively growing your professional network.

From day one until you graduate, you’ll also benefit from the personalised support of our study concierge, providing you with guidance if and when you need it, from assessment due dates to topic organisation. 

Program details


2019 tuition fees are $3720 per 12 credit point course, totalling $14,880 for four courses.
See our fees page for information. Fees apply to 2019 only. Fees are adjusted on an annual basis and these fees should only be used as a guide.

Program duration

4 courses | 8 months intensive part-time
Each course is seven weeks in duration

Program intakes

Six intakes, annually (January, March, May, July, September and October)


Upon successful completion of the Graduate Certificate in Marketing, you may continue on to further study at master degree level.
The Graduate Certificate is an entry pathway to the Master's degree for some students (see entry requirements).

Entry requirements

An Australian bachelor degree or equivalent (or higher level qualification), in any discipline from a recognised tertiary institution.
If you do not meet the above entry requirement for the Graduate Certificate in Marketing, you may be considered if you have five years of work experience.

English language

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information visit the English language requirements and equivalency information.

Australian Student Visas

RMIT's online Graduate Certificate in Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs visit rmit.edu.au.



A critical part of delivering high-level coursework online is providing students with a consistent approach to assessment. Students are assessed on how well each of their course learning outcomes are met, in alignment with the overall program learning outcomes.

Course assessments will occur across a seven-week teaching period and are designed to progressively build in weight over time, with each linking back and building on the last.

Examples of common assessments may include group and individual tasks, such as:

  • Quizzes;
  • Case studies;
  • Research reports;
  • Presentations;
  • Contribution to online discussion; and
  • Collaboration on set tasks or projects.

As many of our students are working full-time and have professional commitments during the week, course assessments are usually due on Sunday, allowing optimum time over the weekend to finesse for submission.

Rich feedback will be provided to students throughout the teaching period via online forums on practical exercises and by individual consultation.

Industry connections

High-profile industry representatives who are members of our advisory board are invited as guest contributors to expose students to current marketing developments, ensuring links with industry standards and practice remain up-to-date. 


Career outlook

This program will deliver specialist knowledge to prepare you for a career in marketing. Advertising and marketing professionals have enjoyed excellent job growth at 20.3 per cent over the past five years. Graduates are encouraged to progress to the Master of Marketing.