8 months intensive part-time
$3720 per course, FEE-HELP available
Study Periods
Jan, Mar, May, July, Sept, Oct

Program introduction

You want to understand the principles behind marketing tactics and strategy. You want to improve your personal management skills, and increase your understanding of the relationship between marketing and other functional areas of management.

RMIT’s online Graduate Certificate in Marketing is designed for those looking to increase their knowledge in line with an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across business marketing to start up a new venture.

Our Graduate Certificate in Marketing not only has the added convenience of being intensive and completely online, it provides an excellent pathway to the Master of Marketing.

What you will study

An efficient way to advance your career

Finish your online Graduate Certificate in Marketing in just eight months, thanks to our innovative intensive learning model. Offering six intakes per year, our study periods run for seven weeks each, focusing on one course at a time for fast-tracked, consolidated learning. This format helps you learn, grasp and apply each new concept before beginning the next.

We believe in work-connected learning. That means you can take everything you learn in the virtual classroom to the workplace – straight away. You don’t have to wait to finish your program to start applying your new skills and knowledge.

Doing postgraduate study doesn’t mean you have to sacrifice your lifestyle or cut back at work. Forget weekend intensives or classes that start the second you leave work – online study is ready whenever and wherever you are.

As well as our intensive , online study model this program is also available on-campus.

Learn from the world’s best

You’ll learn from globally-recognised experts who will help you see the role of marketing in new and unimagined ways. Our online courses allow you to develop a breadth of knowledge, and focus on learning that applies to your personal career aspirations, so you can keep moving ahead.

Professional recognition and accreditation

The RMIT online Graduate Certificate in Marketing is an AMI Accredited Course. Students and graduates may be eligible for student membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

No on-campus obligations

While you will have online assessments, RMIT delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered directly to you, wherever you are.

An interactive and supportive way to learn

Studying online doesn’t have to be a lonely endeavour. Thanks to our online learning platform, you’ll interact and engage with our expert staff and your fellow classmates from of a range of industries, effectively growing your professional network.

From day one until you graduate, you’ll also benefit from the personalised support of our study concierge, providing you with guidance if and when you need it, from assessment due dates to topic organisation.

Don’t have time to study online? Think again.

Our interactive Study Planner asks you to consider the time you spend on certain activities each week, and where you could potentially allocate time towards study.

You’ll discover just how achievable it is to fit the weekly recommended 15 hours of study into your life.


Program details


2018 tuition fees are $3720 per 12 credit point course, totalling $14,880 for four courses.
See our Fees page for information. Fees apply to 2019 only. Fees are adjusted on an annual basis and these fees should only be used as a guide.

Program duration

4 courses | 8 months intensive part-time
Each course is seven weeks in duration

Program intakes

Six intakes, annually (January, March, May, July, September and October)


Upon successful completion of the Graduate Certificate, you may continue on to further study at master degree level.
The Graduate Certificate is an entry pathway to the Master degree for some students (see entry requirements).

Entry requirements

An Australian bachelor degree or equivalent (or higher level qualification), in any discipline from a recognised tertiary institution.
If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have five years of work experience.

International students are required to provide current evidence of English language proficiency for admission to RMIT University (see below).

Australian Student Visas

RMIT's online Graduate Certificate in Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs visit rmit.edu.au.



A critical part of delivering high-level coursework online is providing students with a consistent approach to assessment. Students are assessed on how well each of their course learning outcomes are met, in alignment with the overall program learning outcomes.

Course assessments will occur across a seven-week teaching period and are designed to progressively build in weight over time, with each linking back and building on the last.

Examples of common assessments may include group and individual tasks, such as:

  • Quizzes;
  • Case studies;
  • Research reports;
  • Presentations;
  • Contribution to online discussion; and
  • Collaboration on set tasks or projects.

As many of our students are working full-time and have professional commitments during the week, course assessments are usually due on Sunday, allowing optimum time over the weekend to finesse for submission.

Rich feedback will be provided to students throughout the teaching period via online forums on practical exercises and by individual consultation.

English language requirements

International students are required to provide current evidence of English language proficiency for admission to RMIT University.

You can provide your results from one of these three options:

  1. an accepted English language proficiency test
  2. an accepted English language provider, or
  3. a recognised Australian or international qualification.

English language proficiency tests minimum scores:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 92 (with minimum of 20 in all sections)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information

Industry connections

High-profile industry representatives who are members of our advisory board are invited as guest contributors to expose students to current marketing developments, ensuring links with industry standards and practice remain up-to-date. 


Career outlook

This program will deliver specialist knowledge to prepare you for a career in marketing. Advertising and marketing professionals have enjoyed excellent job growth at 20.3 per cent over the past five years. Graduates are encouraged to progress to the Master of Marketing.