A guide to online marketing strategy

Building an online strategy

Our lives increasingly revolve around technology – in particular, the internet. Businesses hoping to appeal to the modern consumer must try to engage in online marketing strategies. However, for both large and small businesses, this can be a daunting task. No matter what your product, you can discover ways to increase your online presence with these simple steps.

Find your niche

Producing innovative products can be challenging in the traditional marketplace. Online, it only takes the click of a button for consumers to compare your business to a dozen others, making it easy to get lost in a sea of options.

The solution is to capitalise on what sets you apart from the rest. Does your business have a quirky take on a favourite product? Is there a great backstory to your venture? Find a way to get customers invested in your business and make sure they know just how special your product is. If you can find a way to appeal to your audience in interesting ways, they are sure to remember you.

Target your audience

It’s important to have a sense of your consumers, what they look for online, and where they can be reached. Social media is increasingly being touted as a fantastic medium for businesses and their customers to interact. In an environment where transactions are increasingly impersonal and often conducted online, many people want to have a way to interact with the businesses they patronise. A frequent and engaging social media presence is necessary to make the most of online marketing opportunities. The upside is that it’s usually free.

Don’t complicate it

While social media is a fantastic tool, it’s important to keep your approach simple. There are dozens of websites that provide an interactive aspect, but you only need to be across a few. This will allow you to become familiar with your chosen medium and develop a targeted approach. A well-thought-out online presence can have immense benefits, but it’s important to make sure your approach does not put unnecessary strain on your time and resources.

If the idea of marketing for the 21st century has sparked your imagination, consider a Master of Marketing degree with RMIT Online. Learn more about our leading online programs or speak to one of our expert Student Enrolment Advisors today on 130 0 701 171.