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Master of Marketing
Develop exceptional skills to be in demand in marketing
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Stay relevant despite change
You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.
Choose your marketing path
Benefit from the opportunity to select courses that align with your career goals.
Gain the latest skills sooner
Gain capabilities that you can apply immediately and make an immediate marketing impact.
Designed for current and future marketing managers, RMIT Online’s Master of Marketing will equip you with the skills that marketing leaders need to succeed in contemporary business.
Rapid changes in technology and communication are redefining marketing. In this program, you’ll deepen your knowledge of fundamental marketing principles and how to apply them today to solve business problems and drive results.
You’ll also enhance your strategic skills and ability to argue marketing effectiveness from a business perspective.
The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and will keep you relevant into the future.
Start making strides in your career with RMIT Online’s Master of Marketing.
12
Courses*
(7 weeks each)
Subject to eligibility
(7 weeks each)
Subject to eligibility
2 years part-time*
Subject to eligibility
Subject to eligibility
Jan, Mar, May, July, Aug, Oct
$4,200 per course, FEE-HELP available**
Program code: MC197KPX16
*If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's. Please see Entry Requirements or contact us for further details.
**Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.
The RMIT Online Master of Marketing program consists of:
• 5 core courses + 7 electives (12 course master's).
• 5 core courses + 11 electives (16 course master's).
Flexible entry and exit points
Our Master of Marketing program encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the master's for some students (see entry requirements).
Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances.
*If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's. See entry requirements for more details.
Graduate Certificate
4 Courses
or continue studying
Master's (12 courses)*
+8 Courses
with advanced standing
JAN
INTAKE
MAR
INTAKE
MAY
INTAKE
JULY
INTAKE
AUG
INTAKE
OCT
INTAKE
RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below.
Academic requirements
English language requirements
Recognition of Prior Learning
12 course Master of Marketing
- An Australian bachelor's degree or equivalent in a business or related discipline from a recognised tertiary institution*.
OR
- An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years relevant work experience.
OR
- The RMIT Graduate Certificate in Marketing**.
We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. Speak to our Enrolment Advisors to find out more.
If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's.
16 course Master of Marketing
- An Australian bachelor's degree or equivalent in any discipline from a recognised tertiary institution.
*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
**Upon successful completion of the graduate certificate, you will have the opportunity to progress to the master's degree.
International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.
Australian Student Visas
RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs, visit rmit.edu.au.
Recognition of Prior Learning
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.
Download my brochure
Our comprehensive program guides provide more detailed information about our online programs, including:
- Eligibility and enrolment
- Program duration and fees
- How to manage your studies and work life
- Program entry and exit pathways
Ask a question
Speak with one of our Enrolment Advisors to ask questions about your future study:
- Determining which program is for you
- Understanding how online study works
- How to apply and enrol
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No, you are not required to have a bachelor's degree in marketing or business. To be eligible for the program, you can have a bachelor's degree in any discipline. Note that if you’ve completed a bachelor's degree in a cognate (ie, related) discipline within the past 10 years, you may be eligible to reduce the number of courses you need to complete from 16 courses to 12 courses.
A completed bachelor's degree is usually required for you to be eligible for the masters degree directly. This is because you receive a testamur once you have officially graduated, which is used in the application process. However, you may be able to apply using a Letter of Completion, which is equivalent to testamur.
View the different types of academic transcripts here.
According to Job Outlook, the work opportunities for marketing and advertising professionals are projected to grow by 21.7% to 2024. Combined with your work experience, this qualification can lead to mid-level senior and marketing leadership roles, such as Marketing Manager, Director and Chief Marketing Officer. Job Outlook estimate that in the most common annual salary in Australia for marketing, brand and campaign manager is between $100,000 and $120,000. Depending on your career aspirations, the Master of Marketing can also equip you to break out on your own and start your own marketing business or consultancy.
Everyone learns in different ways. At RMIT Online, we always take a practical approach to assessments so that learning is fun and engaging. We have various types of assessments which we call ABLE (Action-Based Learning). Examples of these assessment types include research reports, case study analysis’ and pop quizzes, rather than standard exams.
Yes, you can study the Master of Marketing at our Melbourne city campus. Visit the Master of Marketing course page to learn more about the program, its duration, fees and the next available intake.
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Find more detailed information on our
Download a program guide
Find more detailed information on our
programs, including:
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- Course descriptions
- Workload and tips
- Academic profiles